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The Jewelry Shop - WordPress eCommerce


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A Flexible, Plugin Free and Localized (Translation-Ready) eCommerce theme!

Current Version:2.1
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Theme Features

Main Optional Sections

  • Shopping Cart (disable if you want to use the theme as a product showcase (eg. Catalog) only)
  • Membership Area (disable if not needed)
  • Blog (create only when required)

Translation Ready * Localized theme (parent and child themes) and theme options * WPML ready

Documentation * Solid, clear and well commented-out code * Detailed Online Documentation

** SEO / Performance** * SEO Optimized Indexing to avoid Duplicate Content * SEO Optimized: * Header Titles * Heading Tags (proper use of H1, H2, etc) * Meta Descriptions * Meta Keywords

  • Javascript files loaded only when needed

Extras * WP-Pagenavi integrated * Styles for cformsII included * Cufon font replacement

Images / Video

  • Custom Image resizing script (not TimThumb! but still requires the GD library)
  • Product images are uploaded using WordPress’ media uploader from within the product post. Upload as many or as few as you like.
  • Products may have more than one images and these can display as image thumbnails or numbered thumbs.
  • Choose the Effect you’d like on the Product Images when on Single View
  • Embed (self-hosted or hosted on 3rd party sites) Video / Audio Samples using the Theme’s Custom Video Shortcodes.

Widgets and Widget ready Areas * More than 34 Custom Widgets and Upto 34 Independent Widget Ready Sections that collapse when not in use.

Flexible Layout and Various Element Options * A Flexible Front Page with a Large Flexible and Widget Ready Feature Area. * Showcase * all your Shop main categories, * selected categories or * individual products! * A custom static image linked or notificationyour own custom code eg swf

  • Select between
  • plain image transitions
  • image transitions with captions
  • image transitions with thumbnails as navigation
  • a combination of the last 2

  • Select between a large widget ready footer or a small one.

  • Optional Front Page Sidebar with easy to change positioning (left or right aligned)
  • Flexible product display (choose the number of display columns, customize the display order and set their appearance: with teaser below image or not)
  • A collapsible area of Related products appears dynamically bellow the product’s images on the single view.
  • Enable or disable comments
  • Optional Tell a Friend, Print, Share and Subscribe links on single product pages

Navigation / Orientation / Usability * Practical navigation elements contribute to user orientation and better usability. * Optional Page-Category Hybrid Main Navigation * Vertical (foldable) Category Display – ideal for large number of categories * Sidebar that can be floated to the left or to the right with just a click of a button * Subpages are dynamically detected and appear in the sidebar (if any are found)

Blog * Optional Blog Section * styles for threaded comments (if enabled), * seperated comments and trackbacks (appear in animated dropdown), * styled admin comments * custom Avatar for users with no Avatar!

Security
2 common sense security precautions already hooked in just for you * Hidden login page error feedback * Hidden WordPress version number

Preventing Spam * A useful little function to deny Comment Posting to No Referrer Requests

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eCommerce Features

**** Set using posts that you can categorize, tag etc.
Types of products you may add: * Tangible regular products * Tangible products with select options (product variations) * Tangible products with price affecting select options (product variations) * Tangible products with personalization options (stand-alone or combined with options above) * Digital products with or without Licence keys, self-hosted or Payloadz hosted, with or without download expiration date. * Affiliate products (either in combination with your own products or only affiliate products)


Optionally add any number of textareas and/or text input fields for product personalization. []

**** An optional setting allows you to offer a basic gift wrap service to your customers.

**** Utilizing a combination of WordPress’ excellent category, tag and custom taxonomy systems.


  • Regular mode: Takes customer to a payment gateway
  • Enquiry mode: Sends Shopping Cart contents as email inquiry to merchant
  • Affiliate mode: transforms your shop to one selling ONLY affiliate products.
  • PayLoadz mode: for Payloadz hosted digital goods. You still have the option to self-host your digital goods if desired

**** – all available currencies

**** Independent Tax modules for each individual country allow for configuring tax calculation rules according to each country’s specific tax laws! A unique feature in comparison with other eCommerce systems!
Watch a short clip of the US Stales Tax settings here:

**** – Easily keep track of product stock.
Define separate stock amounts for each combination of product variations (size, colour etc)


  • Choose between a Specific Set Amount or Percentage-Based Amount or Free Shipping
  • Settings allow you to allow vouchers to apply to specific shop categories or an order subtotal minimum
  • Single Use or Multiple Use (Reseller)
  • Generate a PDF with your coupons/vouchers for printing (if wanted)
  • Upload your own Custom Background Image for the Printable Vouchers (PSD Template Provided)
  • Manage Vouchers- keep track of what is used and when
  • Manage your Resellers

**** (footnote: do your customers really need to see your WordPress backend?)

**** Where registered Customer may * Change their email and password * Save their Billing Information (not credit card numbers) for faster checkouts * “Create and Save” a Wishlist * View the Status of their Order * Check their Order History


An Admininstration screen (viewed from your WordPress admin) where you can view and manage* who is registered as well as any additional information you may have requested them to save in their accounts (excl. personal data i.e. passwords/billing information which is protected)


  • PayPal Payments Standard
  • PayPal Payments Pro
  • Authorize.net
  • WorldPay
  • Bank Transfer
  • Cash on Location
  • Cash on delivery
  • 2Checkout
  • more to come…

  • Ship Internationally or only Nationwide
  • 10 different shipping calculation methods
  • Free, Flat, Flat Limit, Weight Flat, Weight Class, Price Class, Percentage Limit, Per Item, Item Class, Item Limit, Dimensions Class
  • more to come…

  • Standard Delivery
  • 2 Day Delivery
  • Next Day Delivery
  • International
  • Pick Up
  • Direct Download or Email Delivery (for Digital Products)

Address fields formatted after the UPU , Universal Postal Union guidelines What this means is that the address fields on step 2 of the checkout process auto-adjusts to the required address format for the selected country.
Another unique feature among eCommerce systems!


Notification Emails sent to merchant:

  • New Order
  • New Pending Payment Order
  • Cleared Pending Transaction
  • New Enquiry
  • Low Stock
  • Low Licence Keys
  • New Registered Member

Emails sent to Customers: * Order Confirmation & Shipping Notification * Enquiry Confirmation * New Member Welcome * Password Reset

Other: * Printable „Invoice“ document that your customers can get after an order has gone through. In PDF Format and for some languages in printable HTML format. * Google Maps link to your shop


  • View details for each received order:
  • When
  • Shipping Address / Delivery Address
  • Order Total / Details
  • Chosen Payment Option
  • Chosen Delivery Option
  • Customer’s Custom Note to Order / Product Personalization

  • Manually send emails to individual customers (for Pending Orders etc)

  • Print Order Invoices
  • View PayPal Transaction IDs
  • Change the status of each order (for better management and clearer overview) from “New” to:
  • In Process
  • Shipped
  • Completed
  • Archive
  • Cancel
  • Delete

  • View Sales Statistics

  • Download Order reports

  • Integrated Google Analytics

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Current Version: 2.1 |
## Test it! Feel free to test the shop using the following payment methods: Bank transfer in advance, Cash at store, Cash on delivery as those do not take you to a payment gateway.

Currently Working on… version 2.1

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